It was a surreal sight. Not something you see everyday.
But there it was. A sitting that included about 50 Pakistani Entreprenuers at SAP listening to a Professor from MIT defend Pakistan as a viable entity worthy of consideration when it came to business investment. The questions about Pakistan's viability came from the Pakistanis who in all probability lived in Pakistan for a major part of their lives.
The setting was the all too familiar SAP Cafeteria where this past Friday, Prof. Kenneth Morse, Managing Director at The Entreprenuers' Center at MIT was the guest of honor. He started out talking about Pakistan and business opportunities in Pakistan in a more personal setting with myself, Abdul Rehman (Colleague from OPEN) and Mahira Kalim (A Colleague at SAP). He was very vigorous in the conversations and seemed to have fairly ready answers to our questions which made clear to me that he is all too familiar with them, probably from having heard them before. He was very forthright about his ideas with respect to Pakistanis and Americans skeptical about Pakistan and its prospects. He described them as "CNN Babies" and advised against going after that demographic. In his opinion, it was more beneficial for concerned Pakistanis in the US and elsewhere to converse and exchange ideas with people who are serious about Business Opportunities and who have the real business needs, aspirations and visions to see past a few burning tires in a back alley of Karachi a few days in a year. He indicated that he had been to Pakistan about 7 times in the past 16 months and the last trip was during the time emergancy was declared by the Musharraf government. He repeated that during his presentation and honestly speaking that fact alone got everyone listening intently to his ideas and not color them with the idealism of a business anamoly: An Optimist.
An important fact that was mentioned early on in the presentation was the fact that Pakistani professionals while technically adept, understandably lack the skills needed to sell. This is due to several reasons such as societel norms where selling is not considered a high value skill and where Universities do not focus on honing the competitive skills needed for selling successfully.
Ken focused on primarily High Tech and Higly Rational (Non-Impulse Purchase Selling) selling process. He emphasized the importance of relationship with the customer where the customer's believe that their needs, their situation, their vision, corporate and career goals are understood and shared by the involved sales person (Direct Quote from Ken's presentation). The sales person should be more than a Sales professional; He should be a trusted advisor. Ken also covered topics such as developing a Sales Force and keeping them involved and motivated.
He also talked about Pakistan and the Business Opportunities. Unfortunately, he had few if any kind words for any of the Pakistani Politicians. He reserved his most severe words for Late Benazir Bhutto and her husband who is currently heading the Pakistan Peoples' Party. He was very clear that an image of a corrupt nation is more dangerous for Pakistan than that of a country torn by terrorism and political unrest. He pointed out the two facets of lawmaking that Pakistan can only ignore at her own peril. One was with regards to Intellectual property protection and the other is with respect to rooting out corruption.
Ken was very interactive and involved everyone in the crowd with his witty responses and to the point and at times rhetorical questions. He was extremely animated when answering most specific questions about several different aspects of selling. Ken was thankful to OPEN and SAP for their help in putting this together. To read more about OPEN and MIT partnership please go to: OPEN and MIT Entreprenuer Center
To find out more about the Entreprenuer Center at MIT goto: Entreprenuer Center at MIT